“Let’s eat, Grandma!”, “Let’s eat Grandma!”
A day in the life of Simon Fletcher, founder of Arrowmaker Communications, based at Colworth Park
What is you role and responsibilities?
I run a company called Arrowmaker Communications, which specialises in marketing copywriting, websites, blogs, case studies, white papers, video scripts, brochures and more. My responsibilities are largely around liaising with clients, producing and editing copy, and working with partners like web designers, graphic designers, film makers and printers to ensure that what is delivered to the client is 100% the finished article.
Tell us a little bit about your business and your industry.
I formed the company in 2013 after working for 17 years in senior marketing communications, PR and internal communications roles in technology and finance companies. I managed a number of PR agencies in those roles, but somehow the writing always fell to me. I have a background in languages that makes me naturally interested in words, as well as sensitive to clarity and ambiguity, so in many ways it was a perfect fit.
Describe your typical work day.
It starts at around 7.45 am, when I wander around the house in my dressing gown glugging coffee and responding to emails on my phone, although I’ll snatch a look at the news too. Then I’ll check to see if I need to move anything around in my diary, and either sit down in my home office to work, or leave for the office. Most of the rest of the day is taken up with scheduled calls. I prefer to have an hour-long call with clients and really grill them on why their product or service is different and better. That gives me the ammunition I need to write cracking copy. After that, I write, as part of which I’ll typically do a lot of research too. I head home when I’m done.
What is the best and worst part of your job?
Best part of the job – when you write a new piece for a new client and they come back to you with a ‘jaw drop’ email! Worst part of the job – I only get paid for what I produce, so holidays and sick days are expensive.
Please tell us an interesting/quirky fact about your industry or role.
One of the really interesting things is how good punctuation has fallen out of favour. I have had clients ask me why I bother with commas or apostrophes. I generally respond with: good comma usage is the difference between “Let’s eat, Grandma!” and “Let’s eat Grandma!” Works every time!
What motivates you?
My wife, my son, my mortgage. That, and not having a boss (I don’t need one – I’m my own harshest critic).
Why Colworth Park?
It’s so local to me – I couldn’t have picked somewhere closer if I’d tried! And the surroundings are truly superb – I drive to work on a Monday morning through rolling lawns and over impossibly quaint stone bridges. How many people get that on their journey to the office?
What’s next for you and/or your company?
My core business is writing – I refuse to cut corners on the quality of my work, so any expansion or diversification plans have to fit around that. But I’m looking forward to creating new ways of working with other professionals to offer my clients a more rounded, comprehensive marketing communications service. So watch this space.