Colworth Park

Colworth Firm Strikes Walgreen Boots Alliance Deal

Colworth Park based Concepta PLC has inked an agreement to supply its myLotus fertility testing kit to high street chemist Boots.

The healthcare firm said the agreement with Walgreens Boots Alliance Inc, which owns both Boots and US pharmacy chain Walgreens, would allow it to supply Boots stores in the UK as well as other WBA partners across EU markets that use the CE-Mark, a quality standard for the European Economic Area that myLotus achieved last October.

myLotus is a self-testing kit that allows women to measure their fertility levels and determine when they are most likely to become pregnant naturally, offering an alternative to expensive treatments like in-vitro fertilisation (IVF).

Matthew Walls, chairman of Concepta, said the firm was “delighted to work with such a respected British high-street brand” and was now preparing its roll-out plans for the EU market.

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